Apollo.io Reviews (2026): Pricing, Pros, Cons and Real User Feedback
Is Apollo.io worth it? What real users on G2, Capterra, Trustpilot and Reddit say, current pricing and credits, the data it returns, and its biggest weaknesses.
Table of contents
Quick verdict
Apollo.io is a B2B contact database with email sequences, a dialer and a CRM built in, and it has a real free plan. Users love the filters and the all-in-one setup but report outdated contacts, bouncing emails, weak phone data, credits that run out fast and slow support.
- Rating
- 4.7 out of 5 on G2 (9,851 reviews), 3.1 on Trustpilot (1,380 reviews)
- Price
- Free, then $49 to $119 a seat a month billed yearly, plus credits
- Best for
- B2B sales teams emailing people by job title at companies
- Weak spots
- Data accuracy, phone numbers, credit costs, support
What is Apollo.io?
Apollo.io is a sales platform for finding and contacting people at other businesses. You filter its database by job title, industry, company size and location, then reveal emails and phone numbers and send them email sequences or call them from inside Apollo.
Apollo says its database has more than 210 million contacts and 35 million companies, and that over 600,000 companies use it. It is built for B2B sales teams, recruiters and founders. Paid plans also include a Google Maps business search, but most of the data is about people at companies, not local shops.
What data does Apollo.io return?
| Data | Apollo.io | LocalProspects |
|---|---|---|
| Local businesses from Google Maps | Basic plan and up | Yes |
| Owner or decision-maker name | Yes | Yes |
| Business emails | 1 credit each | Every email on the site |
| Page each email came from | No | Yes |
| Phone numbers | 8 credits each | Every phone on the site |
| Phone carrier name | No | Yes |
| Website pages and services | No | Yes |
| API access | All plans | All plans |
| Free plan | 75 credits a month | 300 leads, one time |
New LocalProspects accounts include 300 free leads, no credit card required. Start a free search
Compared with a Google Maps scraper like LocalProspects, Apollo is a B2B contact database, so it is strongest on people with job titles at mid-size and larger companies. The gap for local outreach is that small shops often have no record or an outdated one, and every email and phone costs credits. LocalProspects starts from live Google Maps listings and returns every email and phone number on each business website, the page it came from, each phone's line type and carrier, and the owner's name when one is public. Apollo is stronger when you need title filters, checked emails and a built-in sequencer and dialer.
Apollo.io pricing
| Plan | Price | Credits | Emails |
|---|---|---|---|
| Free | $0 | 75 credits a month | Up to 75 emails |
| Basic | $49/seat/mo yearly, $65 monthly | 2,500 credits a month | Up to 2,500 emails |
| Professional | $79/seat/mo yearly, $99 monthly | 4,000 credits a month | Up to 4,000 emails |
| Organization | $119/seat/mo yearly, 3 seat minimum | 6,000 credits a month | Up to 6,000 emails |
An email costs 1 credit and a phone number costs 8, so 2,500 credits buys about 310 phone numbers. Yearly plans give the full year of credits up front, and you pay the full year up front too. Unused credits do not roll over, extra credits renew every cycle until you remove them, and every seat on an account must be on the same plan. Downgrades take effect right away with no refund for unused time. Basic and Professional have a 14-day trial. Prices from Apollo's pricing page on October 27, 2026.
Apollo.io ratings
| Site | Rating | Reviews | Notes |
|---|---|---|---|
| G2 | 4.7 / 5 | 9851 | Praise for filters and the all-in-one setup. Most common complaint is outdated or inaccurate contact data. Many reviews are marked incentivized. |
| Capterra | 4.5 / 5 | 398 | Ease of use 4.5, customer service 4.2. |
| Trustpilot | 3.1 / 5 | 1380 | 46% 5-star and 36% 1-star. Complaints focus on billing, credits, support and deleting accounts. |
| No rating | - | No scores, but candid threads on data quality and credits. Quoted below. |
Ratings as shown on each site on October 27, 2026.
Apollo.io pros and cons
Pros
- Detailed filters by job title, industry, company size and location
- Contact data, email sequences, dialer and deal tracking in one tool
- A free plan with 75 credits a month, plus API access on every plan
- Far cheaper than enterprise tools like ZoomInfo
- Chrome extension pulls contacts while you browse LinkedIn
Cons
- Contacts can be outdated, so emails bounce and titles are wrong
- Phone numbers cost 8 credits each and are often wrong or main lines
- Credits run out fast and do not roll over
- Thin coverage of small local businesses outside its B2B core
- Slow support, and users report trouble canceling or deleting accounts
- Busy interface with a learning curve
Apollo.io reviews from real users
Reviews from people who used Apollo.io, collected from G2, Capterra, Trustpilot and Reddit and quoted word for word. Click a source to read the full post.
“Apollo bundles contact data, email sequencing, and pipeline tracking into one place so you aren't juggling five different apps.”
“The search filters are genuinely top-tier.”
“It made prospecting much less time-consuming because I could easily search for the right companies and decision-makers, verify contact information, and even manage outreach without constantly switching between different tools.”
“List building was intuitive, and being able to free-search before spending credits let us test our target market without wasting budget.”
“The contact data is also not always 100% accurate, so I still need to verify some information before reaching out.”
“Occasionally, some contact details or direct phone numbers are outdated or inaccurate, which can lead to bounced emails.”
“Data quality at times can be hit and miss; emails are naturally 10/10, but anything beyond that is limited.”
“I do not like credits given to starters as it does not give people as starters to get used to the system.”
“Apollo is decent for pulling the initial data but you still need to verify everything yourself, i spend maybe 3 hours per list just cleaning”
“The phone numbers are highly inaccurate, and most of the ones provided are just generic corporate lines that I could easily find on Google.”
“I recently had 130 out of 223 contacts marked as 'bad data'.”
“I used Apollo but bounce rate was starting to increase.”
“The AI is unbearable, it's so bad, and eats at credits for the dumbest of tasks.”
“It got so bad, we are moving all out companies away from Apollo. Since they added the AI it has been down hill.”
“Worst support ever. It's a shame to call this experience 'support'.”
“Apollo suspended our sales team's account over a billing dispute with one day's notice before expiry, then capped our paid dialer after 2-3 hours of calls the day we were restored.”
“Apollo doesn't allow individual users to delete their accounts.”
Is Apollo.io worth it?
Yes, if you sell to other businesses and want to email or call people by job title. The free plan, the filters and the built-in sequences make it good value next to ZoomInfo, and most G2 reviewers are happy.
Probably not, if you sell to local businesses like plumbers, salons or roofers, or if you need phone numbers. Users keep reporting outdated contacts, bounces and wrong numbers, phones cost 8 credits each, and unused credits expire. Test 100 contacts from your exact market on the free plan before you pay for a year.
Apollo.io alternatives
The tools most often recommended instead of Apollo.io are LocalProspects (local businesses from Google Maps with every email and phone on each website), ZoomInfo (bigger enterprise database and intent data), Cognism (phone-verified mobiles in Europe), Lusha (quick lookups from a browser extension), Hunter.io (email finding and checking), Clay (combines many data sources) and Instantly or Lemlist (cold email sending).
LocalProspects reviews and Google Maps scraper comparisonApollo.io FAQ
Is Apollo.io legit?
Yes. Apollo.io is a large, real sales platform based in San Francisco with over 600,000 company users. Complaints are about data accuracy, credits, billing and support, not scams.
How much does Apollo.io cost?
As of October 2026: Free, Basic $49 a seat a month billed yearly ($65 monthly), Professional $79 ($99 monthly) and Organization $119 a seat billed yearly with a 3 seat minimum. Custom plans are quoted by sales.
How do Apollo.io credits work?
Credits pay for data. An email costs 1 credit, a phone number 8, enrichment 1 to 8 and AI research 1 per run. Credits are shared across the team, reset each billing cycle and do not roll over.
Does Apollo.io have a free plan?
Yes. The free plan gives 75 credits a month, 2 sequences, basic filters and API access, with no time limit. Basic and Professional also have a 14-day trial.
Is Apollo.io data accurate?
Partly. Apollo checks emails, but users on G2, Capterra and Reddit often report outdated contacts, bounces and wrong phone numbers. Run exports through an email verifier before you send.
Can I cancel Apollo.io anytime?
Monthly plans can be canceled anytime. Yearly plans are paid up front, cancellation takes effect at the end of the term, and downgrades get no refund for unused time.